My approach to photographing events

Event photography can cover the gamut. From large Fortune 500 multi-day conferences to sold out stadium performances to lively panel discussions, events bring people from all different backgrounds together. They also connect those with similar passions and can create a networking environment benefiting both the attendees and the event itself.

When shooting any type of event, I look first look to capture the overall message and feeling. This can be different from event to event, but the message is always there. My goal is to capture the event from the attendees perspective by documenting the excitement, energy and the connections that are being created. It is important to me that the viewer “feels” like they were in attendance.

The result is photographs that are fresh, lively, current and that serve multiple functions. These photos can be used for anything from internal facing publications, media coverage, consumer-facing web content or social media.

Photos that capture the look and feel reflective positively on the brand and add to the overall success of the event. For those who were not in attendance, the photos hold value in measuring the success of the event and then can create buzz around the event and any future events associated with the brand.

For consumer-facing events, this buzz and energy can then positively impact registration and bring in new attendees and publicity.

With over 15 years of experience photographing for corporations and non-profits, I’ve developed a unique skill-set to document any type of event.

“You had a lot to cover, yet struck a balance between getting “news” images and feature/emotional images. We were so pleased with your work, and one of my colleagues in particular said several times as she was looking through [the photos] how good your work was. Thanks for your skill, professionalism, and sensitivity.”