Why it’s a good investment to professionally photograph for your Airbnb / VRBO rental property

The vacation rental market is saturated with options. Guests can opt to stay in a traditional hotel, but privately owned residences on sites like Airbnb, VRBO and Tentrr are becoming increasingly popular. With so many options out there, it is important for individual listings to stand out amongst pages of properties.

Hiring a professional photographer to photograph your Airbnb or VRBO rental is an investment that will guarantee that your property stands out from the others. A professional photographer knows what to highlight about the property to make it look appealing to potential guests. Professional photos that show a clean, well-maintained space can increase the likelihood that guests will choose your rental over the other listings they see, and allow you to rent the space for more money than the competition.

Investing in professional photographs also shows potential guests that management is proactive in the upkeep and maintenance of the space. Professional photos imply trustworthiness that is often lacking from the many listings on Airbnb or VRBO. With so many options and so much information to take in, it is important that guests feel that they can trust the person or property management company from whom they are renting. Guests truly take a leap of faith when deciding where to stay, so trust can often be a key factor in the decision-making process.

By choosing to hire a professional photographer, you are showing potential guests that you take pride in your business and your property. Photos are the initial overview that your guests will get of both you and the property, and a professional image guarantees that your first impression will be a positive one.